Branding photography

We all choose a brand that we like and trust. I know i do, do you recognize yourself tin doing the same?

Therefore, it is important for companies to have the right kind of brand images. Your images that you publish on your website and the various social platforms must reflect exactly what you want to stand for as a person and company.

Företagsfotograf Helen Shippey i Västerås

Personal Branding!

You may have heard someone talk about having your own personal brand . It is super important to have a personal brand even if you are employed. After all, it is you with your top competence that the company wants and you personally have a well-expressed personal brand it is easier for future companies to find you and see if you fit into their organization. I have friends who have got companies to create a work role based on how they are because they see the value in the person's network and personality something they want to have in their organization and that suits their company's team. A prominent personal brand can be your key to your future employment.

Personal branding is the key to success.

If you are self-employed as I am, it is even more important that my personality pierces through my brand both as a person and company. I see no difference between me and my company we are one and the same all the time 24-7.

Be yourself!

Whether I am at ICA (Swedish grocery store) and shop or with my daughter at her various sports activities, it matters how I act and behave. Because potential customers see me daily whether I want it or not. It is important for yourself that you have a brand that you can stand for and that it is so close to how you are as a private person so that you do not have to be someone that you really are not when you 'go' to work.

You don't want people to say that oh I don't recognize you, on the internet you behave in one way and when you are so called 'off duty' you are a completely different person. Then the customer is confused and does not understand who you are and what you stand for and is very likely looking for one of your competitors. Transparency is good so that nobody feels cheated at any point of time.

Know Like and Trust!

In order for me to buy something no matter what it really is, I want to feel that I have confidence in the brand I like what they stand for and how they act on their website and their social platforms, then I also trust them, and are willing to spend money with them.

Build relationships

You should always strive to build relationships with your potential customers / employers. Feel free to let them get you close so they themselves feel that they know you, be personal with you do not need to be private.

You as a person are more likely to buy / hire someone you like, therefore relationship building is important.

Alice Cooper och fotografen Helen Shippey i Västerås
I photographed Alice Cooper in Dubai while he was playing golf at Emirates Golf Club

What is a brand?

I read a quote a long time ago that stuck with me, unfortunately I can't remember who wrote it but it goes something like this: Your Brand is what people say about you when you are not in the room.

It means that your true brand is what people say about you when you are not in the room, ie. when everyone is completely honest.

The one who determines the value of your brand is your customers!

Something to keep in mind when publishing information and images online.

Profilbild på Västerås fotografen Helen Shippey
This is my LinkedIn profile picture. I want the image to portray that I am easily accessible and have easy to laugh, I am holding my camera to convey what I work with, the image is photographed by my friend Therese Eriksson who works as a filmmaker.

Down to earth and happy photographer.

I want people by looking at my pictures to get a feeling that I am down to earth and a happy photographer. I want people to dare come up and talk to me and ask questions. I love answering and discussing photo related questions!

Professional photographer.

I also want people to feel that I am professional both in my dealings with clients but also in my profession as a photographer. This is one of the reasons why I chose to take Apprentice Letters within the photographer profession to give the client the reassurance that they are hiring a photographer who is knowledgeable in their professional field.

Porträtt bild på en tjej med gesällbrev i handen
Big thanks to my mum who joined me at the Blue Hall, City hall in Stockholm, Sweden and captured this image of me with her iPhone.

Familiar photographer.

Since I am self-employed, it sometimes happens that I have the whole family with me on certain photo assignments, where it fits of course. Occasionally due to necessity, childcare etc. are not available, but also that some photo assignments are fun for the whole family, such as rally for example. When we are out in the Swedish forsest together for a whole day with picnic etc.

I am, as I mentioned earlier an entrepreneurs, 24/7 everyday weekend as weekday. I really enjoy it, it's almost as I don't know anything else. I often become very good friends with my clients, so it's fun to meet them even on a weekend sometimes if it suits the activity.

Do you have the right pictures online?

Wonder if you are showing yourself and your company in the best possible way? Feel free to ask a friend or someone who does not know what you are working with, what perception they get about you if they only see your online profile if they are your LinkedIn profile or your company's website, facebook page etc. Do they understand what you are working with or what kind of job you are looking for?

Your message should be the same wherever they look. You can have different customer groups on the different social platforms, of course, but the perception of you as a company or person should be the same.

If you have any questions or something you would like to add, please leave a comment and I will be happy to answer it.

Have an awesome day!

/ Helen Shippey

Photographer in Västerås, Sweden!

Företagsfotograf Helen Shippey i Västerås
Using a Canon 24-70mm F 2.8 L at this model photo shoot in Dubai

Leave a comment

Leave a Reply

Share this post

Share on facebook
Share on twitter
Share on linkedin
Företagsfotograf Västerås Helen Shippey

About me

My name is Helen and I love to create and happily share what I create with my cameras / drones.

Join me on my photography assignments.

You can call me Shippey, my friends does!


Has; Apprentice Letter in Photography